As an entrepreneurial university, UTT seeks to engage in national wealth generation through the creation and nurturing of business and through the strengthening of its entrepreneurial ecosystem. One key focus is the creation of new opportunities for accessing markets, as many of its University-led startups currently lack access to prime commercial retail outlets. The UTT airport store, aboUTT, will provide a means for UTT entrepreneurs to generate income by selling their products. aboUTT will also promote the UTT brand and raise public awareness locally and internationally of the University as a national institution that supports entrepreneurs.